Thursday, October 31, 2013

Rainbow Station in Franchise Times

Rainbow Station in Franchise Times in an article titled, "Different Footprints." When a franchisor is adapting its model for international markets, there are a lot of considerations on how to keep the same feel as the concept in the U.S. while adapting to meet the cultural standards of other countries. Gail shares how Rainbow Station worked with its Chinese business partner to both adapt the size and scale of the school with the programs that they offered. By offering enrichment classes for students, Rainbow Station will be able to grow throughout the country much easier. Even with those modifications, the look and feel of the interior of the school remains very similar to those in the U.S.  Click here for the entire article or begin below.

By: Beth Mattson

Franchisors are finding there is no one-size-fits-all approach when it comes to international expansion. Each country, each culture and each opportunity is different.

And, the real estate footprint and store prototype that works at home does not always translate to other countries. Denny’s is one group that is tweaking its standard format as it continues to add restaurants in countries such as Mexico, Honduras and Chile.

Although Denny’s is known for its freestanding restaurants in the U.S., the company has a more flexible footprint for international locations and has opened in malls, casinos, hotels and airports.

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